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Loyalty Review: Kohl's Yes2You

As some of you know, I've spent over 15 years in the customer loyalty space. So, when I come across a new retail loyalty program, I can't help but see the pluses and minuses. After this many years, it's kind of ingrained. Periodically, I'll share my thoughts with you.Today, it's Kohl's turn under the scope. Let's have a look, shall we? I've divided the review up into three sections: what's good about the program, what's bad about the program, and what I'd change about it. That last one has some actual value: I charged hundreds of dollars per hour for loyalty program consulting, and had over a dozen clients, before I moved to JustAnswer FT. But, being a pandemic and all, I'm giving it away for free here. Kohl's, you're welcome. Here we go!The GoodSign up is opt inSeems odd to praise Kohl's for this, but in department store loyalty, this is a rarity, and a smart one. It means the customers who are opted in are already primed t…
Recent posts

Revisiting Star Trek: The Next Generation: Season 1

I recently started rewatching Star Trek: The Next Generation from the beginning. I have nothing but fond memories of the original run in the 1980s, given how excited I was for a new Trek series in my lifetime (I had only reruns and the movies to stoke my Trek interest), and it recently occurred to me that, while I diligently consumed every TNG episode, I had not experienced the series since it's original run. 
Why did I do this? Well, a few reasons: With the triumphant return of Sir Patrick Stewart to the smaller screen as the venerable Jean Luc Picard, I thought it would be interesting to contrast this version with the previous, and see how far he has come. It would add color to the character, as well as Sir Patrick.

Frankly, with the COVID19 lockdown, the series I have binged upon have been intense, dark, and disturbing. Combined with the activity of the world, including insane politics, homicidal police who seem to view people of color as "prey," rather than their charge…

I Shed A Tear For Movie Theaters

Atom Films had an article that really hit me hard. It seems that Scott Gustin, who covers entertainment, went to the opening of Avengers: Endgame a year ago, in Los Angeles. Like all of us, he had been waiting for this film for seemingly forever, but Scott did something I bet none of us did: he recorded the sound of the crowd reacting to the film. Cool, right?

Now, take a moment to visualize a year ago. No people trapped in their homes, worried about illness or financial uncertainty the likes we've never seen. Responding to Trump's latest with a roll of the eyes, rather than a frustrated scream. No overwhelming frustration leading to riots at state capitals. And no horrific illness, robbing us of friends and family, in a wave not seen in a century.
No, in this time, early April of 2019, we were watching Trump still bitch about his border wall. Over in Ukraine, a country most of us hadn't really thought about, they were electing a comedian as president, and we were marveli…

2020 CV19 Lockdown: Winners and Losers

It is said that in any time in history, the winners and losers are determined when a unique set of circumstances arises the requires an unprecedented response. How a company responds to those conditions can often propel them to new heights, or sentence them to an ignominious end. This post is meant to be an ongoing and often updated list of those that may come out of the Great 2020 Covid19 Lockdown as champs...or chumps.

Winners Zoom How is it that, with all of the video conferencing choices in the market, a relatively obscure one (and a freemium one, to boot!) ran away with the title? Think of it: you had entrenched competitors like Skype and Facebook, as well as work-focused like Microsoft Teams, Google Hangouts, and Amazon Chime, any one of which had far greater reach than Zoom. Yet Zoom won, to the point that they achieved the exalted state of having their product/platform become a verb ("I'll Zoom you later"). More amazingly, they even continued their growth when tr…

NFL Uniform Changes: 2020 Offseason

It's been one heck of an offseason for the nation's most popular sport. The greatest quarterback of all time up and left the team he's been with for 2 decades for sunny Tampa (oh, and he inspired his Hall of Fame tight end to come out of retirement to join him). The NFL Draft will be in two days and, for the first time, entirely virtual and socially distant, thanks to the ravages of the 2019-2020 pandemic (I'm tired of typing "covid-19." "CV19," or "novel coronavirus;" looking for a substitute). We have two state of the art stadiums opening this year (in LA and Las Vegas), as well as a team moving to a new city (say hello to the Las Vegas Raiders; I'm still not used to seeing those words together).

But none of that matters. We need to talk about the important stuff here. The things that make football fans be fans. The things that light up the hearts of those of us that follow the game, as well as those retailers that desperately need …