About this time of year, I hear the same thing: "you are SO hard to buy for!" So, without further ado, I humbly point you to Amazon's Wish list. Don't worry, I'll keep updating it as my desires change, so we can get through the holidays together. :-) You'll see all of the goodies I ever want. And, of course, if nothing suits your fancy there, Zino Mouton Cadet #3's are always a sure bet for undying gratitude.
As some of you know, I've spent over 15 years in the customer loyalty space. So, when I come across a new retail loyalty program, I can't help but see the pluses and minuses. After this many years, it's kind of ingrained. Periodically, I'll share my thoughts with you. Today, it's Kohl's turn under the scope. Let's have a look, shall we? I've divided the review up into three sections: what's good about the program, what's bad about the program, and what I'd change about it. That last one has some actual value: I charged hundreds of dollars per hour for loyalty program consulting, and had over a dozen clients, before I moved to JustAnswer FT. But, being a pandemic and all, I'm giving it away for free here. Kohl's, you're welcome. Here we go! The Good Sign up is opt in Seems odd to praise Kohl's for this, but in department store loyalty, this is a rarity, and a smart one. It means the customers who are opted in are already prime...
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