Sunday, March 05, 2006

A man after my own heart

When most people ask me what I do for a living, I reply that I provide loyalty solutions for retailers and service providers. They look at me blankly for a moment, then timidly ask, "So, what DO you do for a living?" I answer with:

"You know how you go to the grocery store, and they give you a loyalty card, so you can get discounts? We provide the same thing for retailers like Smith & Hawken, 1-800-Flowers, and people like Bally Fitness."

They nod; the light dawns, and then they ask, "So, you provide all of those little cards?" I smile and explain that no, we don't do the cards. In fact, we don't like the cards. How many do they have, I ask; invariably, the horror stories come of the multitude of cards in their wallet, keychain, etc. I then immediately explain we do the same, but without the cards.

Now, this intelligent man has taken a different approach to the multiple loyalty card problem, and applied another ingenious, albeit manual, solution to the problem.

So, if you want to free up your wallet or keychain, but keep the loyalty card functions, check him out.

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