Skip to main content

A Uniform Look

No secret I'm a sports fan, especially football. One of the more interesting aspects of sports to me, however, is the uniforms. Think of the design, the attention to detail, then layer on the appeal to the crowd, and finally the creativity of the players. It's remarkable, when you think of it.

For instance, look at that picture to the right. Yes, it's LaDanian Tomlinson of the Chargers, one of the better running backs in the game. He's wearing the Chargers' "throwback" uniform, which is, to me, one of the best sports uniforms in football. The color? Powder blue, that just screams Southern California. The player's number is on the helmet, in a sleek retro font, again echoing the Chargers culture as a team that came of age in the late 60's/early '70's. Just perfect, compared to the Chargers' dramatic lighting bolt on a dark blue outfit that scream late 1980's with no pizzaz.

In baseball, think of how drab the uniforms were until the 1990's, when the teams started playing with bold colors they normally kept for spring training. Before that, there was just the Yankees' pinstripes...and everything else. I grew up watching the Boston Celtics, whose uniforms have never been the cutting edge of fashion, but in the decades they dominated (60's, 70's, 80's) they completely reflected the solid, team play and personality of the team. Contrast with the purple and gold of the Lakers and their "Showtime" style, and you had a great match.

Hockey, in the 90's, actually had some of the nicest innovations. The Washington Capitals, for instance, or the New York Rangers (with the Statue of Liberty head) were bold and innovative. And who outside of the fashion world even heard the word "teal" before the expansion teams of the 80's and 90's broke out with it? The Charlotte Hornets, the San Jose Sharks, and more.

Yes, this can also go horribly, horribly wrong. The Denver Nuggets in the 1980's, along with the Houston Astros, all made television viewers get up to adjust the color on their sets to see what was wrong. The San Diego Padres of the 80's were just WRONG. The Golden State Warriors and Sacramento Kings only recently realized their uniforms went out of style in the 1950's and made changes in the last few years; the Los Angeles Clippers must have lost that memo. Hell, the dominant football team of the decade, the New England Patriots, went from Pat The Patriot to "jacquard" to their current version all within 10 years.

But look at what the right changes to a uniform can do for a team. The Arizona Cardinals, albeit losing a heartbreaker this week, look like a meaner team now; so do the Cincinatti Bengals. It worked for the Denver Broncos: they hadn't won a Superbowl in 4 tries until they changed to their current uniforms; they then won 2 straight. The Seattle Seahawks? A joke in the NFL, until they went to the Superbowl last year...with their new uniforms whose design and colors reflected both the Seattle area and their coach's personality. And is there any better example of change for a difference then the Tampa Bay Buccaneers? Before (shown left)...YIKES. After...Superbowl win.

The Miami Heat have about 5 different uniforms: sleeves, tanks, colors, and more. The Pistons and Spurs? One. All depends on your team. Can you imagine the Green Bay Packers changing? Sacrilege. Even the politically incorrect teams try to distract with uniform changes: the Washington Redskins tried going back to their old uniforms for home games to hide the Indian head on the side; the Cleveland Indians lost Chief Wahoo in favor of a more stylized approach.

Think I think about this a lot? I'm nothing, compared to this fellow, who's running blog is about all of the changes to uniforms, in all sports.

Point is, change for change's sake will never make a difference (see this year's Buffalo Bills or any of the Tampa Bay Devil Rays editions). But thinking it through can make a big difference to a team. And fans like me who like to watch the spectacle of the game. Hey, it is a show, after all!

Comments

Popular posts from this blog

Loyalty Review: Kohl's Yes2You

 As some of you know, I've spent over 15 years in the customer loyalty space. So, when I come across a new retail loyalty program, I can't help but see the pluses and minuses. After this many years, it's kind of ingrained. Periodically, I'll share my thoughts with you. Today, it's Kohl's turn under the scope. Let's have a look, shall we? I've divided the review up into three sections: what's good about the program, what's bad about the program, and what I'd change about it. That last one has some actual value: I charged hundreds of dollars per hour for loyalty program consulting, and had over a dozen clients, before I moved to JustAnswer FT. But, being a pandemic and all, I'm giving it away for free here. Kohl's, you're welcome. Here we go! The Good Sign up is opt in Seems odd to praise Kohl's for this, but in department store loyalty, this is a rarity, and a smart one. It means the customers who are opted in are already prime...

Revisiting Star Trek: The Next Generation: Season 1

I recently started rewatching Star Trek: The Next Generation from the beginning. I have nothing but fond memories of the original run in the 1980s, given how excited I was for a new Trek series in my lifetime (I had only reruns and the movies to stoke my Trek interest), and it recently occurred to me that, while I diligently consumed every TNG episode, I had not experienced the series since it's original run.  Why did I do this? Well, a few reasons: With the triumphant return of Sir Patrick Stewart to the smaller screen as the venerable Jean Luc Picard , I thought it would be interesting to contrast this version with the previous, and see how far he has come. It would add color to the character, as well as Sir Patrick. Frankly, with the COVID19 lockdown, the series I have binged upon have been intense, dark, and disturbing. Combined with the activity of the world, including insane politics, homicidal police who seem to view people of color as "prey," rather than their ch...

The Icarus Effect

This morning's news started with the latest grim proof of overdevelopment in a tough sector: SkyBus Airlines shut down , less than year from when it started. Never heard of Skybus? Not surprising; they chose to focus on trips from Ohio to the West Coast for ridiculously low fares. Yes, you read that right: the airlines' unique niche was that they focused on trips from Ohio . Was air travel such an amazingly profitable business that we needed that much segmentation and focus? Of course not. A year ago, when Skybus was just getting off the ground (har har), fuel costs were at an all time high. United was still in bankruptcy; Delta, a fellow airline with a major hub in Ohio, was just exiting Chapter 11. And yet, "irrational exuberance" led investors like Nationwide Mutual Capital, Huntington Capital Investment Co., and Battelle Services Co. to ignore the obvious signs of risk, and dive into what was a dubious investment. Today, they, and the passengers who were lured by ...