Thursday, December 28, 2006

Great song, BAD new media marketing

I've only recently started to discover some music and artists that are not from before 1990. :-) One of them is Pink, an evolution of Joan Jett, one of my all time favorites. She's got a tough, rough approach that just exudes energy. As NBC launched their inaugural season of Sunday Night Football, they tapped Pink to do a cover of Jett's "I Hate Myself For Loving You" for the opening of the show, called "Waiting All Day For Sunday Night." Check out the clip from the season opener:

Catchy, right? She's the modern approach to Hank Williams Jr.'s Monday Night Football montage. In fact, it's a hell of a lot better. Now, here's where it went wrong. It's 2006 (almost 2007): music and ringtones are ubiquitous. Can I buy a clip of this for my MP3 player? No. Ringtone? Uh-uh. How about as a single? Nope.

In fact, the ONLY place I can even hear the song is on this YouTube clip. What kind of marketers are these? Put it up on iTunes! Hell, it doesn't cost you anything, and it's not like the song doesn't already get airplay: Sunday Night Football is one of the highest rated telecasts, ever. Think it won't sell? How many people search iTunes? If they type in "football," and this comes up, laws of averages say you just made money if only 1% buy the track.

It's 2006, and I can't buy it, steal it, or even get it. My only hope is to try to record it and rip it from the recording. C'mon: Pink, you're young enough and hip enough to know better here. And NBC: you are a MEDIA company, for f*ck's sake! What were you thinking?

I may be waiting all day for Sunday night, but I'm stuck waiting forever for Pink's great theme as an MP3.

UPDATE 12/28: Well, after a night of searching and extensive use of Ask.com and Google, I finally found a cached link of a page in Brazil, of all places, that had a link to a German site with the holy grail: 1:35 of clear, quality MP3 of Pink's anthem. An international multi-country jaunt just to get one damn song. Welcome to the world of "we just don't get it."

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