Why my next PC will be a Mac

At the office, we have some seriously hardcore developers. Recently, I've noticed a strange phenomenon spreading among them. No, not the sudden burst of social skills or normal working hours (though those are eerily appearing, as well). It's the sight of monstrously oversized Dell laptops disappearing, being replaced with sleek, slim silver...Macs. How is this possible, in the hallowed ground of development, that the ultimate computer, forever associated with designers, is now a hardcore development machine, you ask? One word: Parallels.

While Microsoft releases Vista and it's more refined UI, and Mac tries to shove more and more into the amazing OS X, the quiet revolution comes from an unlikely pair: Mac's switch to Intel chips and Parallels, which lets you run Windows in a window of your OS X machine, with no seeming loss of speed or quality. Sure, Apple's Boot Camp lets you run either Windows or Mac OS, but Parallels allows the simultaneous approach. While this has been done before with emulation, to watch it in action on the high powered Macs is truly staggering. The seamless movement, the perfect OS X icon treatment, the copying and pasting between the two OS'es...wow.

I'm a longtime Mac fan, but had to give them up with the lack of support. But watching one of my coworkers run both OS's, then switching between the two with eerie speed and gorgeous Mac effects, then watching him hook up his Windows Mobile smartphone to the frankenbox...jaw dropping. There is seriously NO reason that your next full computer or laptop should be anything but a Mac. It is, without question, the best of both worlds. Bravo.

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Loyalty Review: Kohl's Yes2You

As some of you know, I've spent over 15 years in the customer loyalty space. So, when I come across a new retail loyalty program, I can't help but see the pluses and minuses. After this many years, it's kind of ingrained. Periodically, I'll share my thoughts with you. Today, it's Kohl's turn under the scope. Let's have a look, shall we? I've divided the review up into three sections: what's good about the program, what's bad about the program, and what I'd change about it. That last one has some actual value: I charged hundreds of dollars per hour for loyalty program consulting, and had over a dozen clients, before I moved to JustAnswer FT. But, being a pandemic and all, I'm giving it away for free here. Kohl's, you're welcome. Here we go! The Good Sign up is opt in Seems odd to praise Kohl's for this, but in department store loyalty, this is a rarity, and a smart one. It means the customers who are opted in are already prime

The Icarus Effect

This morning's news started with the latest grim proof of overdevelopment in a tough sector: SkyBus Airlines shut down , less than year from when it started. Never heard of Skybus? Not surprising; they chose to focus on trips from Ohio to the West Coast for ridiculously low fares. Yes, you read that right: the airlines' unique niche was that they focused on trips from Ohio . Was air travel such an amazingly profitable business that we needed that much segmentation and focus? Of course not. A year ago, when Skybus was just getting off the ground (har har), fuel costs were at an all time high. United was still in bankruptcy; Delta, a fellow airline with a major hub in Ohio, was just exiting Chapter 11. And yet, "irrational exuberance" led investors like Nationwide Mutual Capital, Huntington Capital Investment Co., and Battelle Services Co. to ignore the obvious signs of risk, and dive into what was a dubious investment. Today, they, and the passengers who were lured by

2020 CV19 Lockdown: Winners and Losers

It is said that in any time in history, the winners and losers are determined when a unique set of circumstances arises the requires an unprecedented response. How a company responds to those conditions can often propel them to new heights, or sentence them to an ignominious end. This post is meant to be an ongoing and often updated list of those that may come out of the Great 2020 Covid19 Lockdown as champs...or chumps. Winners Zoom How is it that, with all of the video conferencing choices in the market, a relatively obscure one (and a freemium one, to boot!) ran away with the title? Think of it: you had entrenched competitors like Skype and Facebook, as well as work-focused like Microsoft Teams , Google Hangouts , and Amazon Chime , any one of which had far greater reach than Zoom . Yet Zoom won, to the point that they achieved the exalted state of having their product/platform become a verb ("I'll Zoom you later"). More amazingly, they even continued their gro

Tretakoff Musings

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