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Way to go, JetBlue

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We recently flew JetBlue back from Boston. While my flight was only marred by a finicky TV (fixed with an attendant's handily supplied folded up cardboard insert that defied electronic physics but worked), Amy's was much worse: no TV's on the flight worked at all. None. Coast to coast, with no DirecTV? Man, I may sound spoiled, but at least I have my laptop and movies with me; no such luck for Amy. Luckily, that new Harry Potter kept her entertained, but yeesh.

What came in the email this AM? Check it out:
Dear Amybeth,

Thank you for flying with JetBlue Airways on flight #477 from Boston on August 17, 2007. We apologize that the DIRECTV® programming was inoperable during your flight.

As a gesture of apology and goodwill, we have issued each customer on your flight a $15 JetBlue electronic voucher. When you are ready to use your voucher, please call 1-800-JETBLUE (538-2583) with your confirmation number XXXXXXXXX for this flight. The voucher is for you and is non-transferable. JetBlue vouchers are valid for one year and can be applied towards JetBlue Airways reservations or to the airfare portion of a JetBlue Getaways vacation package. Please visit our website's Help section for more information on how to use your voucher.

We thank you for your understanding, and look forward to a future opportunity to welcome you aboard JetBlue Airways.

Sincerely,
JetBlue Airways

No complaints from Amy. No angry mention to the gate agent. JetBlue realized one of their core values had been compromised and took proactive action to address. Now THAT'S an airline.
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