Make a Traffic Light Think Your Bike Is A Car

Ever wonder what makes a traffic light turn green? Some people think it's timing; others are sure there are weight sensors in the road. Still others claim it's some sort of camera system. But actually, it's magnetic field detectors: coils in the road detect large metallic masses over a plate by the stop line, and the traffic light begins its cycle. No cross traffic, no need for a light change. Slick, eh?

Except if you ride a bike.

See, those carbon and aluminum frames are great for speed and lightweight...but not for telling magnetic sensors you are there. Result? Every morning, I face the ethical dilemma of either waiting for a car to pull up to a certain light so I can turn left...or run the light. Guess what wins most days?

However, my lawbreaking may be at an end. The Green Light Trigger pumps out a strong enough field to fool those sensors into believing my Fuji Robauix is a Ford F-150. No, it doesn't override lights like emergency vehicles, but mounted to the base of the frame, it promises to let me keep up with the other four wheeled traffic on the road, with my two wheels. For $25 and two extra grams of weight, worth a shot, no? The folks at Lifehacker seem doubtful, but the comments there give me hope.

Thoughts?

Comments

Loyalty Review: Kohl's Yes2You

As some of you know, I've spent over 15 years in the customer loyalty space. So, when I come across a new retail loyalty program, I can't help but see the pluses and minuses. After this many years, it's kind of ingrained. Periodically, I'll share my thoughts with you. Today, it's Kohl's turn under the scope. Let's have a look, shall we? I've divided the review up into three sections: what's good about the program, what's bad about the program, and what I'd change about it. That last one has some actual value: I charged hundreds of dollars per hour for loyalty program consulting, and had over a dozen clients, before I moved to JustAnswer FT. But, being a pandemic and all, I'm giving it away for free here. Kohl's, you're welcome. Here we go! The Good Sign up is opt in Seems odd to praise Kohl's for this, but in department store loyalty, this is a rarity, and a smart one. It means the customers who are opted in are already prime...

Revisiting Star Trek: The Next Generation: Season 1

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The Icarus Effect

This morning's news started with the latest grim proof of overdevelopment in a tough sector: SkyBus Airlines shut down , less than year from when it started. Never heard of Skybus? Not surprising; they chose to focus on trips from Ohio to the West Coast for ridiculously low fares. Yes, you read that right: the airlines' unique niche was that they focused on trips from Ohio . Was air travel such an amazingly profitable business that we needed that much segmentation and focus? Of course not. A year ago, when Skybus was just getting off the ground (har har), fuel costs were at an all time high. United was still in bankruptcy; Delta, a fellow airline with a major hub in Ohio, was just exiting Chapter 11. And yet, "irrational exuberance" led investors like Nationwide Mutual Capital, Huntington Capital Investment Co., and Battelle Services Co. to ignore the obvious signs of risk, and dive into what was a dubious investment. Today, they, and the passengers who were lured by ...

Tretakoff Musings

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