Read and enjoy.
Stupid Catalog Watch: You Don't Have a What?
By Ken Magill, Magilla Marketing
A favorite catalog in the Magilla household is Make Life Easier. It's simply full of some of the coolest stuff to, well, make life easier.
For example, there's the four-tools-in-one set of pliers, monkey wrench, pry bar and slot head screwdriver. Then there's the thumb saver, a device that allows the user to hold nails, tacks and screws at a safe distance so they can swing a hammer without worry. Or how about Fatal Funnels: little yellow devices that turn ordinary one- and two-liter soda bottles into wasp traps? Neat-o.
So guess what Make Life Easier doesn't have: An e-commerce enabled Web site. Yes, the cataloger has a Web site, but customers -- or should I say, would-be customers -- can neither browse products nor place orders on it. No kidding.
Customers can order from Make Life Easier by phone, mail or fax ... but not online. Get it? Make Life Easier? Doesn't allow orders to be placed online? Can you say Irony? There must be someone out there in Magilla Marketing land who can help these guys. Please?
Thanks for the thought, though.
In the meantime, could we have a little chat about your order options, please?