A great article from Internet Retailer on the effect of a single YouTube video on the fortunes of a niche DVD seller. The "12 Days Of Christmas" video, sung by the amazing a capella group, Indiana University's Straight No Chaser, has been such a YouTube hit that the sole distributor of the DVD went from selling 100 copies a year of a single title, to an amazing 5,300.
Best of all, the popularity has convinced the 1998 graduates featured in the video to reunite for a follow up performance! Here's to the power of the Internet!
The original performance, in all it's glory: