Skip to main content

What Makes A 4 Star Hotel?

My recent trip took me to a 4 star hotel, the Westin, in Chicago. Thanks to Priceline and William Shatner, I was able to stay here for about the price of a 2 star hotel. I am often amused at the little touches that the hotel uses to distinguish themselves, catering to their expected clientele.

For instance, the shower. I have seen hotels tout the quality of their showers, and, specifically, their showerheads. Some actually offer them for sale. The water pressure, the rainfall, the "oxygenation"...the list goes on and on. Imagine my amusement at what greeted me at the Westin:
Yup, if one is good, two must be better, right? Truth to be told, it was a good shower, but the sheer audacity of it practically brought me to hilarity.

But the coup de grace was the in-room coffeemaker. Yes, you know this one. You wake up, want a cup, and stumble over to the scaled-down, no frills Mr. Coffee lookalike to pop in a pod of Maxwell House that is inevitably too cold or too bitter. But a 4 star like the Westin? Oh, no...
Note the details here. First, the coffeemaker is shaped and chromed like an expensive espresso dispenser. Second, no piddly Folgers here: we're talking top-shelf Starbucks. Finally, the cups: no poor porcelain cousins to be found, only a perfect facsimile of the classic white Starbucks cup...complete with paper sleeve to insulate your hands from the normally hot temperatures. Ideal for the business traveler who heads to the elevator without the embarrassment of actually showing they are drinking from that in-room poor excuse of a caffeine dispenser.

The Westin knows their clientele, and clearly went for broke. Of course, the following morning in my La Quinta cinderblock cell, as I sipped from the Maxwell House pot of lukewarm joe, I was yearning for my Starbucks....but wasn't that the point? ;-)


Comments

Popular posts from this blog

Loyalty Review: Kohl's Yes2You

 As some of you know, I've spent over 15 years in the customer loyalty space. So, when I come across a new retail loyalty program, I can't help but see the pluses and minuses. After this many years, it's kind of ingrained. Periodically, I'll share my thoughts with you. Today, it's Kohl's turn under the scope. Let's have a look, shall we? I've divided the review up into three sections: what's good about the program, what's bad about the program, and what I'd change about it. That last one has some actual value: I charged hundreds of dollars per hour for loyalty program consulting, and had over a dozen clients, before I moved to JustAnswer FT. But, being a pandemic and all, I'm giving it away for free here. Kohl's, you're welcome. Here we go! The Good Sign up is opt in Seems odd to praise Kohl's for this, but in department store loyalty, this is a rarity, and a smart one. It means the customers who are opted in are already prime...

Revisiting Star Trek: The Next Generation: Season 1

I recently started rewatching Star Trek: The Next Generation from the beginning. I have nothing but fond memories of the original run in the 1980s, given how excited I was for a new Trek series in my lifetime (I had only reruns and the movies to stoke my Trek interest), and it recently occurred to me that, while I diligently consumed every TNG episode, I had not experienced the series since it's original run.  Why did I do this? Well, a few reasons: With the triumphant return of Sir Patrick Stewart to the smaller screen as the venerable Jean Luc Picard , I thought it would be interesting to contrast this version with the previous, and see how far he has come. It would add color to the character, as well as Sir Patrick. Frankly, with the COVID19 lockdown, the series I have binged upon have been intense, dark, and disturbing. Combined with the activity of the world, including insane politics, homicidal police who seem to view people of color as "prey," rather than their ch...

The Icarus Effect

This morning's news started with the latest grim proof of overdevelopment in a tough sector: SkyBus Airlines shut down , less than year from when it started. Never heard of Skybus? Not surprising; they chose to focus on trips from Ohio to the West Coast for ridiculously low fares. Yes, you read that right: the airlines' unique niche was that they focused on trips from Ohio . Was air travel such an amazingly profitable business that we needed that much segmentation and focus? Of course not. A year ago, when Skybus was just getting off the ground (har har), fuel costs were at an all time high. United was still in bankruptcy; Delta, a fellow airline with a major hub in Ohio, was just exiting Chapter 11. And yet, "irrational exuberance" led investors like Nationwide Mutual Capital, Huntington Capital Investment Co., and Battelle Services Co. to ignore the obvious signs of risk, and dive into what was a dubious investment. Today, they, and the passengers who were lured by ...