Interesting news out of the retail world: the U.S. Army, suffering from poor recruiting and even poor perception, is now trying a new tactic: making the Army cool. Yep, now you can head on over to Sears for the Kenmore washer/dryer, the Martha Stewart housewares, and now the official clothing of the 1st Infantry Division. Not just the military-inspired trend of the 80's, no this is the real deal, complete with real logos and all. The Army has finally figured out they have one of the most recognizable brands in the world, and, combined with the natural sense of invincibility that most teens have, they can get all the free press they want by having their target market proudly become acclimated early.
I would hardly be shocked to find out that a percentage of every sale goes to Donald Rumsfeld's retirement fund.