Pulse...Yahoo Style?

I've bitched about how I don't really like Facebook here before, as well as embracing Twitter and Plaxo. The latter is really great to me, as I can see a consolidated view of my friends' updates, sparing me from having to log into separate sites. Although Plaxo has an iPhone-enabled web version, it has not been quite as easy to catch up on the road, though.

Yahoo, of all people, has actually taken a pretty good first step, with Yahoo oneConnect for the iPhone. Simple, actually: download the app from iTunes, and it scans your iPhone's address book. Then, enter your credentials on sites like Flickr, Twitter and Facebook, and it pulls all of the updates from those sites into a single consolidated view. Nice.

My only complaint? The consolidated view is called "Pulse." Um...this is clearly the trademark that Plaxo has claimed, so we are headed for some legal wrangling. Worse, this naming puts Yahoo in an adversarial position with Plaxo, so I won't see Plaxo Pulse updates on oneConnect anytime soon. C'mon, Yahoo: I know you've lost a ton of execs lately, but you couldn't come up with a new word? Flow? Stream? Even Lifeline? Sheesh. Glad the technology exceeds the poor imagination.

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