Tuesday, November 11, 2008

An Interview With the Mars Lander

One of the more innovative uses of Twitter has been by NASA and JPL: they established a Twitter account for the Mars Lander, Phoenix. What was so revolutionary was the use of the first person perspective: Phoenix was "tweeting" as it made its discoveries. As a result, the Twitterati became enamored of it, and treated it like a friend. Thus, as Phoenix's mission ended and the Martian winter robbed it of it's necessary light, it tweeted it's quasi-final message, as seen in the picture to the left.

And today, we get a glimpse behind the curtain of the wonderful "voice" of Phoenix, and how she came to develop the character, as a combination of whimsy, timing, and the limitations of Twitter. An absolutely fascinating read.


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