- It’s changing its business model from consumer-focused to business-to-business.
- As part of this change, it will stop making and selling its hardware.
- Instead it will license its platform to makers of automobile on-board navigation systems, smartphones, netbook-style mobile Internet devices and other consumer electronics.
- COO Rob Currie will replace current CEO and founder, Paul Lego.
- It will cut 50 jobs, or roughly two-thirds of its workforce. After the cuts, Dash will employ 30, mostly in engineering and support. Current Dash owners will continue to get their software updates and the Dash Driver Network will stay up.
Again, GigaOM say it best:
Bottom line: The economy might have forced their hand, but Dash had to come to this realization sooner or later. If they succeed, they will become a case study for Harvard Business School on the art of rebooting. If they fail, they will join a long list of Silicon Valley’s failed attempts at consumer electronics success.I'm cheering for you, guys.