Friday, March 06, 2009

Barnes & Noble Goes After The Kindle

E-Reader, the leading distributor of e-Books, outside of Amazon, has been purchased by Barnes & Noble today. The timing is rather fortuitous: in a way, Amazon's own marketing makes this move newsworthy. With the release of the Kindle iPhone application, Amazon has made the mainstream media aware that e-book reading on a smartphone is a real option. As a result, B&N gets some good press and looks like a cutting edge company with foresight, as opposed to a retailer ready for the endless gloom and doom so many are plagued with in these troubled times.

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