Yeah, Amazon's getting in on the video game trade-ins. They excitedly emailed me to suggest I trade in my 2009 copy of Madden for the new 2010 version. Curious, I clicked through to see the whopping trade in value of...$1.50. Yes, that's right: $1.50. Towards a $40 game.
Save the e-mail costs, Amazon: it just cost you a customer. Next time, offer me the trade in if it gets me at least 25% of the way there!