Tuesday, January 11, 2011

Ad Targeting Gone Wrong?

I was checking out a story on Chris Simms, the occasional backup quarterback for the Titans and son of former NY Giants QB, Phil Simms. I've always admired the guts of this man, as he played an entire half of a football game with a ruptured spleen. That's seriously tough.

Anyway, I was amused that the story, about Simms losing a key ruling in a traffic stop where he was suspected to be under the influence of marijuana, described him in a "zombie" like state. The ad that ran intext with the article? Shows Saints QB Drew Brees in a state that could easily be described as "zombie like." That's either really good ad targeting or really bad ad targeting. Either way, makes for a funny distratcion!

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