Thursday, June 30, 2011

A Triumph Of Advertising

As someone who works with the newspaper industry to help explore new forms of monetization, I was impressed with this recent CVS promotion with the San Francisco Chronicle. Yes, it appears our solution to curing Hepatitis C lies with CVS. Even better, a $5 savings! A true triumph of editorial matched with advertising...and the best promotion CVS could have asked for.

No comments: