When most people ask me what I do for a living, I reply that I provide loyalty solutions for retailers and service providers. They look at me blankly for a moment, then timidly ask, "So, what DO you do for a living?" I answer with: "You know how you go to the grocery store, and they give you a loyalty card, so you can get discounts? We provide the same thing for retailers like Smith & Hawken, 1-800-Flowers, and people like Bally Fitness." They nod; the light dawns, and then they ask, "So, you provide all of those little cards?" I smile and explain that no, we don't do the cards. In fact, we don't like the cards. How many do they have, I ask; invariably, the horror stories come of the multitude of cards in their wallet, keychain, etc. I then immediately explain we do the same, but without the cards. Now, this intelligent man has taken a different approach to the multiple loyalty card problem, and applied another ingenious, albeit manual, soluti...