With iPhone 2.0, you now have Exchange support. For folks like me, this is great, but has some side effects. First, I use Outlook to pull down mail from my personal email accounts during the day. With Exchange, those emails show up in my Exchange box with no issues. However, on my iPhone, I also have my personal email set up: I use Google's Apps For Domains , and it's set up as an IMAP account. The side effect is that, even though I am reading my personal email through Exchange, I am also constantly notified that I have 25 emails through my personal account. Annoying. Sure, I could just delete my personal account from the iPhone, but I want photos and notes sent from the phone to come from my personal email, not a work one. What to do? It's complicated, but here's how I solved it: 1. Go into your Gmail. Create a new Filter, in your Settings. 2. In your filter, look for the words "is:unread" (without the quotes), and choose to mark any with those words as Rea...