Very savvy move by NFL.com: today, they promote a feature that lets football fans create their own highlight packages , complete with video, classic sound, and graphics. This type of loosening of the tightly controlled ties is what makes fans excited, and gets viral. The only miss? An easy, visible way to share your videos as embeds on your site. Sure, it's free, so they want to drive traffic to NFL.com to view, but we already have YouTibe; do we not realize there is a market level of expectation? That aside, I'm damn impressed. And kudos for the classic NFL Films soundtracks to boot!