Tretakoff Musings

 As some of you know, I've spent over 15 years in the customer loyalty space. So, when I come across a new retail loyalty program, I can't help but see the pluses and minuses. After this many years, it's kind of ingrained. Periodically, I'll share my thoughts with you. Today, it's Kohl's turn under the scope. Let's have a look, shall we? I've divided the review up into three sections: what's good about the program, what's bad about the program, and what I'd change about it. That last one has some actual value: I charged hundreds of dollars per hour for loyalty program consulting, and had over a dozen clients, before I moved to JustAnswer FT. But, being a pandemic and all, I'm giving it away for free here. Kohl's, you're welcome. Here we go! The Good Sign up is opt in Seems odd to praise Kohl's for this, but in department store loyalty, this is a rarity, and a smart one. It means the customers who are opted in are already prime...

It's been one heck of an offseason for the nation's most popular sport. The greatest quarterback of all time up and left the team he's been with for 2 decades for sunny Tampa (oh, and he inspired his Hall of Fame tight end to come out of retirement to join him). The NFL Draft will be in two days and, for the first time, entirely virtual and socially distant , thanks to the ravages of the 2019-2020 pandemic (I'm tired of typing "covid-19." "CV19," or "novel coronavirus;" looking for a substitute). We have two state of the art stadiums opening this year (in LA and Las Vegas ), as well as a team moving to a new city (say hello to the Las Vegas Raiders; I'm still not used to seeing those words together). But none of that matters. We need to talk about the important stuff here. The things that make football fans be fans.  The things that light up the hearts of those of us that follow the game, as well as those retailers that despera...

On a recent trip, I was able to fully try the new service from Flightcar . If you are a regular reader of Tretakoff.com, you heard my excitement about the concept . For a refresher, Flightcar allows you to rent out your own car when traveling, in return for free airport parking, and a cut of the $ if your car is rented. Since I was traveling from San Francisco to Boston, I was able to test out the full range of Flightcar's operations, as those are the only two cities they currently operate in: in San Francisco, we made our car available, and in Boston we rented a car. So, how did it go? Some prelude first. When we made the reservation for the car rental in Boston, Flightcar's site allows you to choose your car and rate, a very appealing feature. You can see photos of the exact car, get a description, and more. As I mentioned in my previous post, we chose a 2009 Lexus GS sedan, at roughly half the price of a Nissan Versa economy car from the traditional rental agencies. V...

As expected, at the recent Apple WWDC event, Apple announced a major revamp of iOS, with iOS7. Claiming to modernize the user interface, add updated multitasking, and overall a much more modern and elegant experience, iOS7 was released to developers in a beta at the conclusion of the event, with us unwashed masses promised the final version in the fall (most likely with a new addition to the iPhone/iPad family). But this intrepid iOS user was not to be deterred: I wanted iOS7 now.  So, armed with little more than a vague desire, I launched my quest to get. that. damned. beta. This is my story. So, my first challenge: how to get in the rarified air of Apple considering me a developer worthy of the beta. I expected to have to embark on a crash CodeAcademy course, or a torchlit ceremony of Steve Jobs worshipping. Anything Cupertino could throw at me, I was ready. I'd fool these high priests of code, and escape with the beta prize, with none the wiser. So steeled, I launched my que...

Apple's iOS has routinely been beat up for the user interface in the stock apps that come with the iPhone/iPad. Lately, the criticism has been on the use of "skeumorphic" design (i.e. design elements meant to resemble a real-world analog, like the use of simulated wood and green felt on Game Center or the simulated  brass casing on the compass), but lost in the noise is the real challenge: making the apps much more useful. Today, let's look at the iOS Calendar app and some of the alternative versions that may make you rethink using it. First, the standard app. Like most calendar apps, derives it's look from the classic paper DayTimer from the analog age. Decent information delivery, with the option to switch between List, Day, Week and Month views. Good separation and use of the screen real estate to display all day events vs. timed ones. A separate drawer to manage received calendar invitations. Prominent controls to go to Today, vs. whatever day you are on. ...

Thanks to the folks here who voted , I opted to expedite my Pebble experience, eschewing the Grey color I originally chose, and going for the Black. A couple of weeks later, and my wrist was wrapped with a Pebble. Voila! Thank you all for your encouragement; the results were overwhelming in favor of the going for it now. Good job, Internet! So, now that I finally have the smartwatch I have been waiting for, for a year, what do I think? I haven't worn a watch for nearly 15 years. I stopped wearing one because I have an innate sense of time (or have carried an electronic device at least that long that has a clock in it), and wearing a watch made me tense. So, I was a bit concerned that the old familiar tension would come back, but I'm happy to report it's not the case. Part of it seems to be that, since it is truly redundant as a timepiece for me, and 15 years of conditioning to look elsewhere for the time, I simply don't consider it as a tireless taskmaster (...