Apple launched iOS6 yesterday, with it's much touted Passbook app , allowing you to aggregate your tickets, boarding basses, loyalty cards, payment cards and more. Except a funny thing happened as part of the launch: there's nothing in the app. When you fire it up, you get a nice looking description of what could be there, and an invitation to hit up the App Store to go get some apps that talk to Passbook. What apps did they launch with? Fandango, Live Nation, Lufthansa, MLB.com At Bat, Sephora to Go, Ticketmaster, and Walgreens. What this means is that, on the all-important day for Passbook to be unveiled to the world, the only people who could appreciate it happened to be flying to Germany, heading to a baseball game, concert or movie, or getting a gift card from the place that says you care so much, Walgreens. Wow. In all of the demos of Passbook, we saw United Airlines (the US' largest air carrier), Starbucks, and more. The fact that Apple didn't partner up w
A Tretakoff view of the world.