Tretakoff Musings

Apple's iOS has routinely been beat up for the user interface in the stock apps that come with the iPhone/iPad. Lately, the criticism has been on the use of "skeumorphic" design (i.e. design elements meant to resemble a real-world analog, like the use of simulated wood and green felt on Game Center or the simulated  brass casing on the compass), but lost in the noise is the real challenge: making the apps much more useful. Today, let's look at the iOS Calendar app and some of the alternative versions that may make you rethink using it. First, the standard app. Like most calendar apps, derives it's look from the classic paper DayTimer from the analog age. Decent information delivery, with the option to switch between List, Day, Week and Month views. Good separation and use of the screen real estate to display all day events vs. timed ones. A separate drawer to manage received calendar invitations. Prominent controls to go to Today, vs. whatever day you are on. ...

On the heels of today's leaked info that Yahoo is buying Tumblr for $1.1 billion comes the news that some folks think that's too little . Tumblr earned a whopping $13 million in revenue in 2012; that's right; not $30 million, not $300 million: $13 million. Essentially, they are being bought for an almost 85x of their earnings. And someone is complaining? Tumblr offers a lively photo-based blogging service...for free. It is quite active, and has a lot of users, which explains Yahoo's interest. And yes, Tumblr has burned through the cash, all $125 million of it. With 18 whole employees, and millions of users, it still couldn't generate enough revenue to hold on for more than a few more months...and Yahoo gives it a massive exit...and someone is complaining? On the heels of Facebook's completed $1 billion acquisition of Instagram (12 employees), and it's imminent $1 billion acquisition of GPS app Waze (80 employees), it's pretty clear that $1 billi...

Facebook's big introduction today of Graph Search set off all sorts of seismic waves across multiple companies. Investors reacted with gloom and doom in a variety of companies as big, bad, Facebook announced their intention to introduce a "third pillar" of their business by allowing users to search relevant Facebook friends' recommendations and relationships. The question is: why? Before I get to that, a note about today's announcement: a very smart move by Facebook to take advantage of that wealth of data they know about you in a way that doesn't make you scream and run for the hills, and is actually engaging. Also, impressive move to put it in equal importance to their existing News Feed and Timeline products, the two most identifiable aspects of Facebook. No wimpy "beta" labels here; they are making their intentions quite clear. The problem I forsee is that search is, in essence, a mechanism to "pull" information: you have to ask...

The world is a'buzzing this morning with the big news: Facebook purchased Instagram for $1 billion . HUGE move: one of those seminal business moments that will mark a seismic shift. Hearkens back to the moment AOL bought Time Warner, or Netscape's IPO, or Google crossing the $400/share mark: all moments the landscape changed. In this case, the ramifications are many, but I want to highlight two. The first is the title of this post: this is truly the triumph of the echo over the voice. I've recently been wrestling with the perception dilemma of a feature vs. a product/company; there is a very good argument to be made that Instagram is nothing but a feature of Facebook: just a slightly better photo sharing. $1 billion is a lot to pay for a supposed feature, right? Here's where it gets interesting: there is a steady succession of companies who you could argue have taken a feature of other companies and turned it into a full product. For example, Twitter is, for all int...

I was a little surprised today when I went on to Netflix to send a recommendation on a movie with a friend. My instinct was to simply pull up the page for the movie and click on the ubiquitous "Share" button that is on every news story, e-commerce page, and yes, even this blog. Surprisingly, it wasn't even there. In poking around the site, I found the message you see here: Netflix has actually pulled their social efforts. Now, it ain't all as insane as it sounds. For instance, Netflix has connected with Facebook, allowing yoru Facebook feed to be spammed with all of your movie ratings. But here's what surprises me: Netflix recently reported that they now streaming first, DVD delivery second . 60% of their subscribers stream content now, including my mother! Now, imagine I could simply identify them as friends, have them allow it (as they did previously with the social experience), and I could actually add the movie to their streaming queue. Perhaps it could sho...

I've always been a huge fan of Doug Flutie. I grew up right down the street from the very stadium he played his college ball (and made his legend). I followed him through both the CFL and the NFL. In fact, I even flew hundreds of miles, just for the chance to see him play. No matter how successful as a pro he was, everyone always remembers Doug Flutie for the play that put him on the national stage: the Hail Mary pass that won the Bowl. Years later, while he was setting record after record in Canada, his team even brought the recipient of that pass, Gerard Phelan, to the team. Was Phelan that great? Not at all. Did Flutie need a great receiver? Absolutely not. But the team wanted the public to recapture their sense of awe and wonder at this display that changed the world by evoking the connection of that Hail Mary. This week, another former champion, known for taking the world by storm, took the stage again for one last Hail Mary pass: Palm . Similarly, it was a desperate situation...

Word today of one of the potentially most momentous occasions of the evolution of the top social media platform. Yes, not only has it been proving more popular than porn, but you can now finally free yourself from the frustration of having to leave the walled garden of Facebook to order your cheese pie, as Pizza Hut has debuted a Facebook app that allows you to order your pizza directly from the Facebook environment. No word yet if you have to add the delivery driver as a friend first.

I'm cautiously optimistic about the approach that businesses are taking with harnessing social media to extend their brands and connect with their customers. Unlike the ham handed ways they have used before (uh...pavilions in Second Life?), They seem to be showing a surprisingly open and organic approach to this new medium. Peter Kim has put together a fairly comprehensive list of what many companies are doing, and the various forms that has already, for me, yielded great results. For instance, here are some of the highlights for me: - Comcast . Frank from Comcast is a one-man good PR campaign for this much maligned company. Got a problem with an installer? Twitter Frank . Bitching about your reception on Twitter? He's there to direct message you. Want proof? At my company, we recently received scattered reports that Comcast customers were unable to see the sites we host. I pinged Frank, and within minutes, he responded that he was unable to duplicate the problem, but offered ...

Two announcements in 24 hours from Google of note: - Google has released a Windows application to keep Outlook and Google Calendar in sync. - Google has finally released an API for Contacts in Gmail , allowing external applications to actually integrate directly, such as Plaxo, Yahoo Mail, Outlook, etc. The former was initially received with heartfelt happiness, until the limitations were revealed: you can only sync a single calendar. In Google, you can subscribe to an infinite number of shared iCal feeds, and they appear in your Google Calendar as a separate color/calendar. However, they don't actually integrate into the Google Calendar, nor is there a way to merge them in. That means the only place they appear is within Google Calendar. This means that Google's Calendar sync is only as good as Plaxo's, and with less error handling. Harumph. The Contacts API, however, is long overdue. Now, people can sync between their Gmail and apps like Facebook, Plaxo, Trillian, and ev...

Ouch. It appears Plaxo was attempting to expand their Pulse service by crosslinking data from Facebook users with their Plaxo ID's. Unfortunately, they chose to do this without Facebook's OK, and used an utility to "screenscrape" Facebook. Facebook was, understandably, a bit miffed and responded by banning the users of this new Plaxo service from Facebook, including noted journalist Robert Scoble. Ouch.

Back in the pre-Web 2.0, pre-Web 1.0, pre-World Wide Web, and even pre-AOL, there were Bulletin Board Systems (BBS): isolated archipelagos of folks who shared their interests in forums and chat rooms to the point of obsessiveness. Like any isolated culture, each BBS evolves its own feel, with folks naturally gravitating to a certain form of behavior. And all was good in the world. In the late 80's/early 90's, BBS operators started to connect their BBS'. Suddenly, you had an influx of new users participating in forums, violating unspoken rules and taboos, and the first "flame wars" erupted. Longtime BBS users were turned off: their vibrant forums were descending into annoyance, and their primary goals of connecting with like-minded folks were being thwarted. BBS participation started to drop. What to do? BBS system operators ("Sysops") saw the threat to their nascent network, precursors of today's Web, and decided to take action. They drafted a set of...

It starts with an innocuous blog post about a social network doing something cool. Then, it's followed by a namedrop in the office of the latest cool new social network. Your email inbox starts to waft the familiar aroma of bac'n . Curiosity piqued, you follow the link, and sign up, and before you know it...you've triggered a ConnectQuake(TM). What is a ConnectQuake? I'm coining the term, so here's my definition: it's the explosion of connections on a social network that causes your network to grow exponentially. You sign up, invite a few friends. One of those friends signs up, and connects with other folks. You see the connections they've made, and you connect to the connections, and before you know it, the Richter scale needle is jerking like a Blackberry power user who's got no cell signal. Take Plaxo Pulse , for instance. I continue to maintain that they are the one social network that will become the standard, primarily because of their embracing o...

Why, oh why, does Facebook make things so difficult? For instance, in the last week, I discovered that I could post these blog entries directly to "My Notes" in Facebook by harvesting the RSS feed. How did I discover this? The easy to use walkthrough of Facebook when you sign up? Oh, that's right: doesn't exist. Ah, the helpful tips email Facebook sends? Um, no...that's not anywhere. Perhaps the "We noticed you are not using function X..." note from Facebook they sent me? Er...no, that's my imagination again. No, I learned about this from (sigh) Plaxo Pulse , as I was prompted to hook up yet another feed to my Plaxo Pulse profile and they'd take care of everything else, so you get great things like this: Now, take the Facebook Photos application, for instance. You create a new album, and you get this: "Location:" what the heck is that? Hyperlinked for easy help, or a tool tip on mouseover? Nope. Ah, the ever helpful (hidden) Help link i...

It only looks that way. Work has been brutal, but the end is nigh: I have hired two new staff members, and one has already started. With trips to Chicago and NY coming up, the extra help could not have come at a better time. I've also been logging a lot of biking and other fun exercise, so blogging (and calls to my mother, father and friends) have suffered. I've been reduced to Facebook status updates and occasional snippets...but hopefully, I'll be back in a regular publishing groove soon. I owe a big post on Plaxo , as they worked through my issues to get me fully working. And man, is it sweet. Look for it shortly. I also need to point out the best PC deals ever in the Dell Outlet ; top of the line PC's for under $400. Plus my recent solution for podcasts on the Treo, syncing with iTunes. And that's not mentioning my recent transition to Skype . And finally, a review of Madden 08 on the Wii: the results will surprise you. For now, I leave you with an image of the ...

A short while ago, I blogged about the overwhelming and, in my opinion, unjustified hype about Facebook . My opinion still remains the same: Facebook is still way too much of a closed network to take advantage of many of the obviously better properties of Web 2.0. It does have one effective by product, however: all that hype is driving critical mass. That means more people will use Facebook than other, more elegant solutions. It also means they don't have to embrace open standards: they can command a large enough audience to force other sites to create Facebook "applications" and include them in their buried infrastructure, as that's where the eyeballs are. Take status updates, for example. Twitter seems to be waning in popularity, as Facebook is waxing. Sure, Facebook status updates are there, but they lack the sheer usability of Twitter. Can I get SMS updates of my friends' status messages? Who knows: on Facebook, you might be able to, but it's infinitely ha...