I'm usually one of the first people to simply roll my eyes at the efforts of traditional broadcast media companies to adapt to the new paradigms of online penetration. Witness the debacle of various networks as they hemmed and hawed about putting their shows on iTunes, only to pull them off over perceived pricing disputes. Or watching movie studios and television networks turn on their ardent consumers who would gladly pay to watch their content on alternate devices (iPods, laptops, etc.) by suing them. I have been patently disgusted with the 19th century approaches most have taken in the past, so months ago when I read that NBC and Fox were planning to respond to the constant "piracy" of having their shows show up on YouTube by building an online site dedicated to video streaming, I snorted in derision, and passed it off as another lame attempt to convince less knowledgeable viewers that they truly were "cutting edge." Ok, I can admit it: I was dead wrong. Hulu...
A Tretakoff view of the world.