Many people didn't like Plaxo ; I'm an exception. I loved that it pulled everything together: contacts, social, even staying in sync. But, as I wrote before , they were permanently stung with the "bac'n" problem: they spammed your friends on behalf of you, to try to build the network: once that happened, there was little to recover. Luckily, Comcast purchased them for address book migration, so they soldiered on. Actually, they did far more: they built a FriendFeed like service, added premium options, and continued to innovate. Many people, myself included, wondered what the Comcast purchase would do to contribute to that innovation. When word leaked at TechCrunch's Disrupt conference that the team would be debuting a new service, TunerFish, it sounded like a perfect marriage: Comcast's TV and Plaxo's social media. The details were vague, but they promised "one click social sharing of what you were watching." I eagerly signed up, as it'