Tretakoff Musings

As an iPhone owner, I am one of the thousands waiting anxiously for the June 9th unveiling of iPhone 2.0, and the applications it will bring to the iPhone. Sure, I've enjoyed unlocking my iPhone, and using some interesting apps, but, as the commercial says, ain't nothing like the real thing, baby. However, today brought a new announcement that add even more anticipation. StyleTap will bring it's Palm OS emulator to the iPhone . Why is this good? I have invested literally hundreds of dollars over the years in Palm apps, and some I miss every day. Sure, iPhone 2.0 will open the floodgates for many (eWallet among them), but there's some great Palm OS games and apps I would dearly love to have again, and it looks like WWDC will bring me both new native iPhone apps, and restore some of my beloved Palm ones. Of course, this is wonderful for me, but essentially kills Palm. Why would you spend for a Treo, when you can have an iPhone with a Palm in it, as well? It's already ...

My 5 state, 2 plane day starts at 4:30am at Boston's Logan Airport with sunrise.

Got to love San Francisco's restored classic streetcars. Running every 5-10 minutes up and down Market St., it's like stepping back in time.

Twitter continues to impress me. Not the service, per se, but the ways it is used, how it's connected, and so on. For instance: - Want to track a package? Sure, you can use the web, and "pull" from a page to find out the status of your package. But what if you could get a Twitter message (a "tweet") at every step of the package's journey? You'd know if you need to be home to accept a package the next day, without having to remember to visit a webpage in advance. Just send a Direct Message to TrackThis with the tracking number (any carrier) and a name you want to refer to the package by, and you'll get updates on every movement of the package. - The Bay Area is famous for the weather phenomena of microclimates. Up in San Rafael, for instance, I can get an update every 30 minutes on the weather. - Twitter is actually useful for discovering new people, as well. For instance, MistyKhan saw I was struggling with some Microsoft Outlook issues, and offered...

In my business, I tend to work with a lot of online marketers. I also tend to work with a lot of companies who look at loyal customers, and focus on ways to keep them loyal. So, when I come across a particular example in my personal life of one that does both so badly, I have to point it out. Today's example is a company called Haggar. I know, you're thinking "the people that make those expandable slacks my grandfather wore?" Yes, them. About 10 years ago, they invested heavily in a new brand image: hipper, cheaper, and good quality. They opened a ton of factory outlet stores, while bringing the new lines into retailers like Mervyn's, JC Penney, etc. And thus the modern Haggar was born: a mix of casual clothes and traditional suits at extremely low prices, with modern styling. 5 or 6 years ago, I used to commute 120 miles each way to work. I know, sounds insane, but I loved the company, and the commute started in Marin County, CA, and ended in Monterey, CA: now, ...

For years now, I have wandered through San Francisco Airport's former International terminal with amazement. The building is deserted. Empty. Completely vacant. Yet it's location is directly between the massively busy United/American Terminal 3 and the hodgepodge of Terminal 1's Delta/US Air/Everyone else. That means that travel between the two inevitably requires walking through this cavernous maw of 1970's architecture, with only the sound of your footsteps and the squeaking of the wheels of your rollaboard to keep you company. It's downright eerie, and strange, since every other terminal seems so overwhelmed with traffic and business. With it's central location, and easy gate locations, it's always strange that it lies there, dormant, in an otherwise modern busy airport. Heck, you even have to pass the Airport Police as you enter, as their station lives at the entrance. Nothing like armed police eyeing you suspiciously, wondering why you are willingly ent...

On my recent 48 hours East Coast trip, I had a rare joy; the use of a train instead of a plane to travel. For the first time, I took advantage of Amtrak's Acela Express to get from New York to Boston, and I have to say, the easy access to trains is one if the few things I miss about the East Coast, but the Acela Express takes it to a whole new level. First, why did I choose the train? My New York meetings were in Long Island. I flew in to JFK and grabbed the connecting Long Island Railroad to get to my destination, so I was already rail-enabled. The price for a shuttle flight from JFK to Boston was about $200; the train? $100. Between waiting for the plane and security, it would have been about 2.5 hours, plus having to get from Boston's Logan airport to 25 miles south of the city to my destination. The train? 3 hours, station to station, 10 miles from where I was staying and no downtown traffic. No brainer. The experience is all city to city travel should be: fast, comfortable...