This year, the three Spare the Air days were already used up in June, unseasonably. Then, the heat wave hit: last week, we have been breaking records. As I write this, it's triple digits within 10 miles of here: unheard of. So, three more Spare the Air days were declared last week. And the ferries were PACKED: tourists, who used it as an excuse to see the Bay for free, along with kids groups, and more. Man, what a circus. Since I was riding the bike, not much of a problem, but still! At least the scenery cooperated: nothing like the Golden Gate on a Spare The Air Day. :-)
Now you see why I cut my hair? ;-)
As some of you know, I've spent over 15 years in the customer loyalty space. So, when I come across a new retail loyalty program, I can't help but see the pluses and minuses. After this many years, it's kind of ingrained. Periodically, I'll share my thoughts with you. Today, it's Kohl's turn under the scope. Let's have a look, shall we? I've divided the review up into three sections: what's good about the program, what's bad about the program, and what I'd change about it. That last one has some actual value: I charged hundreds of dollars per hour for loyalty program consulting, and had over a dozen clients, before I moved to JustAnswer FT. But, being a pandemic and all, I'm giving it away for free here. Kohl's, you're welcome. Here we go! The Good Sign up is opt in Seems odd to praise Kohl's for this, but in department store loyalty, this is a rarity, and a smart one. It means the customers who are opted in are already prime...
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