This holiday, I was struck by an attendee at our house for the annual holiday feast, who watched the frenzied opening of gifts. See, most of the folks who were opening gifts were delighted to see items that they had asked for on their Wishlists, mostly from Amazon, so they were not just excited to have the gifts, but which of their wishlist items they were. My friend watched the excitement, and hear the constant cries of, "oh, good, you got me THAT one!" She asked, "Wait a minute: you all bought each other things off of lists you all made?" When we laughed and said yes, she shook her head and admitted it was a pretty good idea.
Wishlists: only took us 5000 years to tell each other what we want. As fate had it, my wishlist item arived:my very own Doomsday USB Hub. Now, I can end a meeting in style. Thanks!
As some of you know, I've spent over 15 years in the customer loyalty space. So, when I come across a new retail loyalty program, I can't help but see the pluses and minuses. After this many years, it's kind of ingrained. Periodically, I'll share my thoughts with you. Today, it's Kohl's turn under the scope. Let's have a look, shall we? I've divided the review up into three sections: what's good about the program, what's bad about the program, and what I'd change about it. That last one has some actual value: I charged hundreds of dollars per hour for loyalty program consulting, and had over a dozen clients, before I moved to JustAnswer FT. But, being a pandemic and all, I'm giving it away for free here. Kohl's, you're welcome. Here we go! The Good Sign up is opt in Seems odd to praise Kohl's for this, but in department store loyalty, this is a rarity, and a smart one. It means the customers who are opted in are already prime...
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