Drive Through Shopping?

I'm not sure what to make of this one. At my local Best Buy, I was greeted with a dedicated parking space and this sign to the left of the doors. I've seen similar signs at places like The Cheesecake Factory and Chili's, but not for a retail store before.

What intrigues me is the smaller sign that asks you to call upon your arrival; this implies that there will be some special response in doing so. I can only imagine it will be them bringing your purchase to your car, sparing you from the elements, so you don't have to sully yourself in picking up that iPod.

Anyone have any light to shed on this program?

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