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Hulu on Roku?

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I'm listening to Cnet's great Buzz Out Loud podcast, and they just mentioned in passing that Hulu is rumored to be coming to Netflix's $99 Roku box. That's news to me; anyone else hear this?

If this is the case, it's absolutely a complete no brainer, and changes Netflix's valuation in a huge way. Instead of being a DVD rental service, it vaults them into the realm of DirecTV and Comcast.

Sounds promising...

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