Something new here!

Yep, 2009 brings a new look to the old Tretakoff Musings. First, answering some of your complaints, I've eliminated a lot of the slow widgets that were making page loads a beast. Second, I've moved to the 21st century with CSS instead of kludgy HTML. Finally, I've shifted hosting of the blog over to Blogger's hosted BlogSpot domain, to enable easier editing.

Special thanks to the folks at InfoCreek for the gorgeous Aspire theme. It took some serious hours of monkeying around with it for a non-HTML pro like myself to make it just right, but I'm pretty happy with the result. I hope you are, too! I still need to add back in links for my fellow bloggers, but hey, I couldn't wait forever to post this.

Of course, with migration comes a bit of pain. First, while the old RSS feed at http://feeds2.feedburner.com/TretakoffMusings should continue to work, if it does not, please update your RSS feeds to point at http://tretakoff.blogspot.com/feeds/posts/default instead. If you are using the mobile version, there's a sparkly new version at http://tretakoffmusings.mofuse.mobi/ that better reflects the site's look and feel. Some of the relevant navigation elements from the old site, like links to Josh's resume or those stunningly well-edited home movies, are now off to the right, in the Tretakoff Links section. I'm fairly sure my old cool JavaScript the automatically updated the webcam image every 30 seconds has a few glitches, so I'll be working on that. Of course, if you head to tretakoff.com, it will automatically redirect here, so enjoy!

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Loyalty Review: Kohl's Yes2You

As some of you know, I've spent over 15 years in the customer loyalty space. So, when I come across a new retail loyalty program, I can't help but see the pluses and minuses. After this many years, it's kind of ingrained. Periodically, I'll share my thoughts with you. Today, it's Kohl's turn under the scope. Let's have a look, shall we? I've divided the review up into three sections: what's good about the program, what's bad about the program, and what I'd change about it. That last one has some actual value: I charged hundreds of dollars per hour for loyalty program consulting, and had over a dozen clients, before I moved to JustAnswer FT. But, being a pandemic and all, I'm giving it away for free here. Kohl's, you're welcome. Here we go! The Good Sign up is opt in Seems odd to praise Kohl's for this, but in department store loyalty, this is a rarity, and a smart one. It means the customers who are opted in are already prime...

Revisiting Star Trek: The Next Generation: Season 1

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I Shed A Tear For Movie Theaters

Atom Films had an article that really hit me hard. It seems that Scott Gustin , who covers entertainment, went to the opening of Avengers: Endgame a year ago, in Los Angeles. Like all of us, he had been waiting for this film for seemingly forever, but Scott did something I bet none of us did: he recorded the sound of the crowd reacting to the film. Cool, right? Now, take a moment to visualize a year ago. No people trapped in their homes, worried about illness or financial uncertainty the likes we've never seen. Responding to Trump's latest with a roll of the eyes, rather than a frustrated scream. No overwhelming frustration leading to riots at state capitals . And no horrific illness, robbing us of friends and family, in a wave not seen in a century. No, in this time, early April of 2019, we were watching Trump still bitch about his border wall. Over in Ukraine, a country most of us hadn't really thought about, they were electing a comedian as president, and we...

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